Halo Top
Persona for a trendy frozen dessert brand.
Halo Top launched in 2012 with a low-calorie alternative to ice cream. It exploded in popularity and is now available in major grocery chains.
I created this persona profile for Halo Top, which could be used as a tool to guide conversations and decisions about marketing, design, and products. It dives deep into the lifestyle, needs, and desires of the customer, showing important information about the customer that would be key for future brand innovation.
